Posts Tagged ‘Gift’

Articles

Holiday Guide Part 2:

In Accounting & Finances,Business,Culture,Entertainment,Family,Taxes on December 14, 2012 by Sufen Wang Tagged: , , , , , , ,

MH900363532Seasonal Strategies for Your Small Business

‘Tis the season to spend time with family, but also ‘tis the season for shoppers to spend money on lots of presents. That means small businesses have to get down to business right now if they want the extra holiday business, especially since Super Saturday (December 22nd)– one of the biggest shopping days of the year – is close at hand.

MH900082871Special offers can easily increase your sales volume. Everybody likes any kind of discount, so come up with deals like “purchase one product and get the other at half price” or “buy one at full price and get a free gift to give.” A business that doesn’t sell seasonal products can be just as successful as one that does, as long as you promote your products as suitable gifts. You can also donate a portion of the price of your product to a charity so that customers feel they too are contributing to that charity. Hand out samples in exchange for customer’s e-mail addresses so you can send them promotions and keep them coming back after the holidays. Finally, get shoppers in the holiday – meaning spending – spirit by decorating your store and offering a free gift wrapping service.

e-Filing BagIf you have a store website and social media pages, also decorate those with festive graphics and designs. Organize merchandise so that it’s easy for online buyers to find holiday gifts – for example, “Gifts for Him,” Gifts under $50,” etc. Use email, blogs, and web banners to make gift suggestions, and to showcase popular items and why people have to have them this holiday season. Offer downloadable gift certificates when holiday shipping deadlines have passed and use your site to make people want to visit your brick and mortar store.

Budget CutYou should also be aware of several business-related tax credits and deductions that you’ll want to take advantage of before New Year’s Day. For example, did you know that you can get a tax credit for hiring an unemployed veteran before December 31, 2012? Or that Section 179 of the tax code provides tax benefits for equipment purchases made before the end of the year? Now would be a good time to review your equipment so you can replace any obsolete assets.

You can read this U.S. Small Business Administration bulletin to find out many more holiday marketing tips, answers to your small business tax questions, and more details on the above tax credits and deductions. If you feel stressed out in the coming weeks, just keep in mind that being busy is always a good thing when you’re a small busyness owner.

MH900354203Happy Holidays!

Sufen Wang,

Wang Solutions

Articles

Holiday Guide Part 1:

In Accounting & Finances,Culture,Entertainment,Family on December 13, 2012 by Sufen Wang Tagged: , , , , , , ,

MH90025087910 Holiday Tips for a Merry Season…

Celebrate on a budget:

Before you buy everything on everybody’s Christmas list, write your own list of how much you can afford to spend on gifts, travel, decorations, and other holiday expenses. Then keep track of your spending as you go. If you’re on a budget too tight for comfort, look around for seasonal employment. Businesses need extra help during the holidays, and if you’re good enough at your job, you could start the new year with a permanent position!

Save money, save your house, and save the planet:

MH900408841When coming up with a budget, don’t forget to figure in the wintertime electricity bill. Using LED holiday lights will save you energy and money, and since they’re cooler than incandescent bulbs, they reduce the risk of fires. Just to be safe though, don’t overload electrical sockets and make sure your smoke alarm has new batteries. You should also buy rechargeable batteries for all of those electronic gifts to help reduce the amount of harmful materials thrown away. Finally, after the holidays, look for ways to recycle your tree instead of just sending it to a landfill.

Buy age-appropriate toys:

Although we know that every kid ends up playing with the cardboard box instead of the actual toy, you should still remember that toys have age-labels for a reason: it’s not safe to give a two year old something meant for children ages 7+. So don’t give toys with small parts or sharp edges to small children. And if you buy your child a bike or skateboard, please don’t forget the helmet.

MH910217103Give yourself the gift of health:

With the holidays, comes lots of food, and with lots of food, comes gaining weight. Listen to your heart before you add an extra-large slice of apple pie to the extra-large slice of pumpkin pie already on your plate: it will tell you to avoid those extra calories. If you do decide to indulge, balance it out by taking a walk with your family after dinner. And make sure you put away the leftovers as soon as you get back from walking. To save all that still-good food safe from nasty bacteria, never leave it sitting out for more than two hours and store it in shallow containers at the appropriate temperature.

MH900155008Give the gift of service:

Last week’s blog brought up ways you can help foster children. However, there is so much more that needs to be done, especially during the holiday season. Instead of rushing to open presents on Christmas morning, take two hours to help out at a local soup kitchen or food bank. Not only will this will cheer you up if you’ve got the holiday blues, you’ll also ensure that other people have a happy holiday. 

MH900410591Happy Holidays!  

Sufen Wang,  

Wang Solutions